To promote The Work Shop at knights park campus we undertook a teaser campaign the campaign would have three stages with the latter two stages gradually revealing the message. That is we were looking for contributors to sell the work in the work shop. There were five distinct series each with their own intended recipient. But the identity was very much consistent across the campaign. Below are the three stages moving from left to right each column represents a week between the next reveal stage.
The competition for advertising real estate in the campus is fierce with anything from cameras for sale and random events taking up pretty much every inch of available wall space. Because of this we concentrated on the one place that to that point (It’s now become a new trend) had been left untouched. The toilets. The idea was that there aren’t a lot of distractions in that space and so we would have our audiences undivided attention.
The campaign was a success in that the program is now well known across the campus what we didn’t anticipate was that this would not automatically result in entries flooding in. Which is what happened. We had a handful of leads. So having put up some 300 posters we then had to go looking for work to put in the shop. I’m still confused about the whole affair